Thursday, June 12, 2014

Ebikes & Motorcycle Gear At Motostrano Since 2009



it's 2014 now and ebikes are the talk of the town in the United States and all up and down Asia.

back in 2009, when Motostrano sold its first electric bicycle, things were quite different. waist deep in a recession, the motorcycle industry in a stink, we were looking for ways to diversify towards a more future-forward business, one that greeted the sustainable concepts and new motor technologies that were then only just starting to seem viable.

we were the early adopters of what is now a common sight at some moto shops and plenty of bicycle stores. with our first e-bike vendor, Ultra Motor (now HeroEco and A2B), we spread the world with e-bikes via our single showroom in Redwood City.

five years later, Motostrano's show room is filled mostly with bicycles, 25% of them being e-bikes. we also opened our second location in San Francisco. our catalog promotes and sells over 22 different brands of electric bicycle from companies all over the world.

in that time, our service department has grown and our service knowledge base has expanded to cover all types of e-bike possibilities, including conversion kits and custom builds.

additionally, we have expanded our customer base to include riders of all ages and styles. riders looking for a commute alternative, to riders looking for a different kind of off-road experience, as well as a strong focus on riders with disabilities that would otherwise prevent them from enjoying the experience of riding a bicycle.

we try just about anything. last week we found ourself at a near by park trying to help a stroke survivor, half paralyzed, get on an e-bike.

we follow the line of customer service made popular in the book "Hug Your Customers". we'll try to do anything to make a customer happy, including delivering a bike hundreds of miles away if needed.

we also have customers who drive, fly and ride to our store from hundreds of miles away.

as a bike shop, we do things most bike shops don't do and we don't do many things most shops do do. one of the first things we don't do is judge customers based on what kind of bike they happen to be riding at any given time. we like new riders and we understand that buying a bike is always about transformation. so, all customers and new riders and we enjoy helping the new rider as much if not more than the season rider. it's a bike, not a yacht. riding is more about fun and enjoyment than competition for the fastest or the best.

we also provide pick up and delivery service for our customers. bicycles are the main transportation for many of our young tech worker customers and we think that's great.

we also are keen to help women riders. the bike industry is a guy-focused space. this is intimidating to women and so we try to be as helpful as possible to women.

our business has evolved over the years and it will continue to evolve in the days and years ahead.





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