Wednesday, December 31, 2014


Ebike store - ebikelane
Ebikelane launches as electric bike store for San Francisco
(Queue the song Fanfare For the Common Man by Emerson Lake and Palmer) Today... Motostrano LLC announced the official launch of EBIKELANE, a dedicated electric bike store in the heart of San Francisco in Lower Nob Hill. With it, Motostrano launches a new web site and all new naming and branding for the Motostrano SF store which began operating in November of 2013 at 1452 Bush St. 
Already a hub of activity and learning for how electric bicycles can change and enhance the way people move about, EBIKELANE will focus 100% on performance, urban, recreation and cargo electric bicycles, bringing Motostrano's years of experience in this sector to the fold. In addition to e-bike sales and related accessories and benchmark bike service, the store will become a local source for tourists and business travelers looking to rent an e-bike or take a tour of the Bay Area by e-bike. 
"Year one at our San Francisco store was a huge success. We experimented with different mixes of bike, e-bike and even moto accessories," said Joe Witherspoon, the company's President. "What stuck out was the public's growing interest in and need for electric bikes. E-bikes are a new category of transportation and we want to be at the center of it with our store in San Francisco, the top e-bike market in the country."
Witherspoon said, as Motostrano, there was always a bit of confusion as to what the store was about and this fogged up the store's offering in potential customers eyes. EBIKELANE is neither a bicycle store, nor a motorcycle store, but fills a niche that neither categories are serving well, if at all. 
Bicycle companies in the US have found it hard to move out of the realm of high performance racing bikes designed for endurance racing. Meanwhile, the motorcycle industry is stuck in a similar rut, preferring to focus on motorcycles designed mainly for the race track. In the middle of both of these groups the average member of the public hasn't seen a use for bicycles for everyday use until recently, when the features of the e-bike make them something that's not only viable and practical, but also far better in many ways. 
"People are using electric bicycles for transportation and recreation at the same time. It's changing people's lives, who otherwise would be locked in to car or bus travel." Witherspoon adds, "Additionally, it's a way to stop watching your money go straight down a gas tank, or towards insurance or parking. People are realizing they can use an e-bike for short distance transportation or recreational travel on two wheels at safe speeds that keep them close to their communities, yet free to move about, without letting traffic congestion get in their way. It's life-changing, life-improving. That's what we are hearing directly from the mouths of our customers."
Since e-bikes come in an almost endless range of features, capacities and sizes, people can really hone in on the kind of bike that's right for them. Still, the process of figuring out what is the best bike is a chore, involving endless hours of online 'research". Going to a specialist store is assuring, where customers can find knowledgeable staff and speak to a credible source who must stand behind the products they offer because they are local and there in the community. 
Through years of trial and error learning and customer feedback, Motostrano's eBIKe staff has narrowed the line of bikes to the best in class quality, performance and price. All of these years of learning translate to the trust the customer can have in coming to our store to buy a bike they know will last and will be worth every penny. 
Ebikelane is offering e-bikes from the best e-bike distributors in the United States and is also a direct importer of bikes from Europe and Asia. Current brands include A2,  BBenelli, BESV, BH Easy Motion, EFLOW, Felt Electric, Grace, Haibike, Izip, Juiced, M1 Sporttechnik, Mando Footloose, OHM Cycles, Solex, Urban Arrow, Vanmoof, Yuba.
EBIKElane is located at 1452 Bush St in San Francisco and online at and can be reached at 415-580-1452 and

Friday, December 19, 2014

E-Bike Financing Now Available at Motostrano - Electric Bike Buying Made Easy

We know an e-bike purchase is a big thing for a lot of people, which is why we worked hard over the past year to put together a consumer financing option that we felt would be something we could offer to our customers with a good feeling and help people get the bike they want sooner rather than later.

With electric bikes costing upwards of $2000, $4000 and even $8000, we wanted to offer a financing option to our customers that worked. 

After a lot of shopping around, we selected Synchrony bank (formerly GE Capital) as our go-to people for our consumer financing and so far the results have been very positive. Particularly around the holidays, it's helpful to have the option of paying for something later. With GE, we are able to offer a variety of programs, plus an easy, hassle-free application process that is just like signing up for a store card at a department store.

The process is simple. Use our web site to figure out what e-bikes might work best for you. Then call or visit our store for a hands on demonstration, a detailed sales presentation from our staff we we will advise you on options and what to look out for and which models might be best suited for your general purpose. There are electric bikes made for commuting, for off-road mountain biking, a little of both, or cargo capacity, etc.

Once the bike has been selected, we'll fill out a simple online application and know whether you qualify in seconds. Once approved, we can process you purchase and get you rolling on your new electric bike.

Synchrony offers 6 months or 12 months financing.

E-Bikes Are Life Changing For Dutch in Marin County

Dutch is in his 80's. He surfs and rides mountain bikes all over Marin county on his Haibike AMT XDURO Electric Mountain bike. He's part of a group of 3 or 4 other riders, also in Marin, old timers of the trails up there who are having a blast and "second wind" using their electric mountain bikes to help them up the trails.

Dutch brought his baby in for a little fine tuning today and Kenny is going over it with a microscope. Kenny is our master bicycle mechanic here at Motostrano and brings years of technical and customer experience to our organization. He's a Navy vet, has been wrenching on bicycles for ever and when he's not pedaling on two wheels, he's blasting around on his KTM motorcycle off-road. Dutch's baby is in good hands, in other words.

Dutch and his gang use their bikes 3 or 4 times a week, both together and on their own and it's changed the way they live.

Don't feel too bad if they pass you going up hill on a Black Diamond trail - consider it a challenge to push harder. When asked about how he likes his bike he calls it "life changing", the best thing he ever did.

Dutch says that when he and his gang of 3 buddies, also Haibike riders go out, he used to get asked "hey is that a cheater e-bike?" and then it turned in to "hey, look an e-bike" and now he hears "hey check out that Haibike". And when people ask about how they may be hard on trails he jokes back to them, "No, no, you have to be a licensed AARP member on medicare and have a note from your Doctor to ride these things. We know what we're doing." Dutch and his group are inspiring and a tribute to the magic that Haibike and Felt e-bikes with BOSCH have brought to the US this year.

Dutch watches over Kenny like a surgeon watching a doctor performing a heart transplant. This is that important. 

Wednesday, December 10, 2014

Bosch Research and Technology Center E-Bike Demonstration Event

It was a great honor to demonstrate and promote the Haibike BOSCH powered e-bike model range today at the BOSCH Research & Technology Center.

At hand were the popular range of e-bikes from BOSCH including the Haibike RX 29er, the Haibike XDURO FS RX 27.5 Mountain Bike and the Trekking Xduro RX.

The BOSCH campus is full of young technologists and scientists, most of whom are regular bike riders to and from work and very interested in modern urban mobility and the science of motion.

BOSCH Palo Alto staff spend their time developing robotics, next generation batteries and wireless technologies, just to name a few. The BOSCH e-bike program is a major force within the company and is fast revolutionizing bicycling.

BOSCH scientists and technologists instantly took to the Haibikes, riding with smiles, igniting ideas of possibility and progress. 

With so much traffic and congestion along the Silicon Valley corridor, it is still easy to discount bike riding as a viable means of transportation and get stuck in a rut of 4 wheels and cars. 

Staying active, keeping mobile, reducing emissions and taking up less space. 

Monday, December 8, 2014

E-Bike To & Through The Redwoods

The weather outlook for this Saturday is clear skies. Let's take advantage of the break in the rain and some great weather and ride through the redwoods to the top of Skyline and back on e-bikes. You can do it! 

BOSCH e-bikes are not required, but recommended (we have many for sale if you are interested). If you have one, bring it! Let's make a little buzz up the mountain and see what these bikes can do. 
This ride will start sharp at 7AM from the Motostrano/Suburbanbikes shop at 926 Broadway in Redwood City 
It's about 13 miles each way and very beautiful. The ride itself should last about 3 hours and we'll ride up 2000 feet of elevation and back down it so make sure your battery is well charged. 

We'll start off in Redwood City and make our way up to Woodside, through Huddart park and up the winding King's Mountain Rd. At the top we can stop to rest and take pictures and have a snack.  
What to bring
You: have a clear head and be ready for a good ride on a quiet country road
Water: one or two bottles of water
Snack: energy bars for the ride
Tools: spare tube
Rain gear: Just in case 
Camera: for the beautiful wet Redwood Forest. 
Note: This is an all paved ride up to the top of Skyline and back. The roads will be wet and full of slippery leaves. It's not a race and safety is first. The road itself is normally quiet but expect a car or motorcycle to pass you respectfully. 

Friday, October 24, 2014

Felt Electric Demo Day at Motostrano This Saturday

Motostrano is hosting another great e-bike event with the Felt Electric demonstration and exhibition event. Felt's complete 2014 line will be on hand for you to touch and try, explore and buy. We'll be conducting rides through out the day, where you can enjoy a great day on an e-bike on a beautiful Fall day in California.

The Felt e-bikes we'll have on hand include the Felt Sport-E, the Felt Nine-E electric bike and hopefully some suppress previews from the 2015 line including the Felt Lebowsk-e electric bike and maybe Dual-e.

Our DEMO days are designed to give you a hands on experience, talk to factory representatives as well as other riders just like yourself. We'll be doing extended road and off-road rides on various model bikes and we'll switch off as well.

Our next demo is tomorrow, October 25 from 9 AM to 5 PM.

In addition to store demos, at either our Redwood City or San Francisco stores, we also conduct off-site demos and can visit your company or town to display the benefits of e-biking to your audience. Call us!

Tuesday, September 9, 2014

What's New At Motostrano - Ebikes

Faster, lighter, longer, better, funner e-bikes for recreation and commuting.
View this email in your browser
Haibike Electric Bikes
So much is happening on the e-bike side of our business that we could fill ten blog posts that would bore you with the endless details about what we saw at Eurobike and what we'll see at Interbike. In short, the world is counting on the bicycle industry to deliver it from so many evils: traffic, pollution, obesity, parking tickets, insurance costs and so much more. And the industry is stepping up to the plate with loads of killer apps for the motorized bicycle sector. Motostrano has a lot of this technology in our stores now. We encourage you to visit our web site and either of our stores to test and buy the latest technology to make its way to the United States.
Around Europe, it used to be, you'd see mopeds and scooters buzzing around big metro areas, as well as small towns and villages. If you haven't been over there lately, you might be surprised to know that the high pitched buzz and the sweet smell of 2 stroke exhaust has almost completely been replaced with silent e-bikes of all type of variety and brand. Traffic, gas prices, insurance and license costs are higher than they are than in the US and though Europe is home to some of the strongest bike-cities in the world, many European towns only recently let bikes take over so strongly and e-bikes are now one of the most preferred ways to get around town. 

You can see us from space...

If you're local, the next time you visit our store you'll be in for a surprise. We had some fun with paint on the building. 
Call us at 650-918-6259 or visit our store today to experience one of our
Copyright © 2014 motostrano, All rights reserved. 

Monday, June 23, 2014

Haibike Ebikes With BOSCH Motors Now In Stock

Our BOSCH powered HAIBIKE mountain bikes are now in stock and ready for purchase.

We have a limited initial run of bikes in stock and they are going fast.

The HAIBIKE RX29er is the hot 29er bike to take on the trail and have as much fun going up, as down.

The HAIBIKE FS RX is the full suspension e-bike with the same BOSCH set up.

Each bike is equipped with BOSCH's 250W center drive motor and 400Wh battery, controlled by the Intuniv control system.

Easy to use. German engineering. The best technology available.

To own one of these great bikes, visit our web site, call our store, visit our store.

We unveiled the first two bikes to make it to the USA with great applause.

We took the bikes out to our testing area with the Bay Area's finest early adopters. Though, admittedly, most of the people testing the bikes with us have been waiting for the Haibikes for over a year.

Thursday, June 12, 2014

Ebikes & Motorcycle Gear At Motostrano Since 2009

it's 2014 now and ebikes are the talk of the town in the United States and all up and down Asia.

back in 2009, when Motostrano sold its first electric bicycle, things were quite different. waist deep in a recession, the motorcycle industry in a stink, we were looking for ways to diversify towards a more future-forward business, one that greeted the sustainable concepts and new motor technologies that were then only just starting to seem viable.

we were the early adopters of what is now a common sight at some moto shops and plenty of bicycle stores. with our first e-bike vendor, Ultra Motor (now HeroEco and A2B), we spread the world with e-bikes via our single showroom in Redwood City.

five years later, Motostrano's show room is filled mostly with bicycles, 25% of them being e-bikes. we also opened our second location in San Francisco. our catalog promotes and sells over 22 different brands of electric bicycle from companies all over the world.

in that time, our service department has grown and our service knowledge base has expanded to cover all types of e-bike possibilities, including conversion kits and custom builds.

additionally, we have expanded our customer base to include riders of all ages and styles. riders looking for a commute alternative, to riders looking for a different kind of off-road experience, as well as a strong focus on riders with disabilities that would otherwise prevent them from enjoying the experience of riding a bicycle.

we try just about anything. last week we found ourself at a near by park trying to help a stroke survivor, half paralyzed, get on an e-bike.

we follow the line of customer service made popular in the book "Hug Your Customers". we'll try to do anything to make a customer happy, including delivering a bike hundreds of miles away if needed.

we also have customers who drive, fly and ride to our store from hundreds of miles away.

as a bike shop, we do things most bike shops don't do and we don't do many things most shops do do. one of the first things we don't do is judge customers based on what kind of bike they happen to be riding at any given time. we like new riders and we understand that buying a bike is always about transformation. so, all customers and new riders and we enjoy helping the new rider as much if not more than the season rider. it's a bike, not a yacht. riding is more about fun and enjoyment than competition for the fastest or the best.

we also provide pick up and delivery service for our customers. bicycles are the main transportation for many of our young tech worker customers and we think that's great.

we also are keen to help women riders. the bike industry is a guy-focused space. this is intimidating to women and so we try to be as helpful as possible to women.

our business has evolved over the years and it will continue to evolve in the days and years ahead.

Friday, June 6, 2014

Haibike Electric Bike Demo Day - Motostrano Redwood City California

direct from Germany
powered by Bosch
long anticipated
clean technology
game changing

All words to describe the coming of the new Bosch mid-drive motor systems on the HAIBIKE e-bike systems. We are celebrating an all day DEMO event on the HAIBIKES at our retail location at 926 Broadway @ Woodside, Motostrano. 
June 21, starting at 10AM we'll fill our parking lot with HAIBIKE e-bikes and we'll take them out for rides on real Silicon Valley roads and trails. If you like, call us in advance to reserve some seat time on a mountain bike version and we'll take you on a guides 1 hour ride in the MTB version's natural environment. See what the BOSCH motor can REALLY do up hills and and how the bike goes down them. 
June 21 we'll have the whole fleet of HAIBIKEs on hand and you can purchase the 29er or the Full Suspension models, as well as make a pre- order on any other models that will ship in July. 
Let's do this! We'll also have our other range of e-bikes on hand for you to compare bikes too.  Stromer, BH EASYmotion, iZIP and eFLOW. 
The HAIBIKE range of e-bikes help you on the trail and on the commute war path. With the respected BOSCH motor, it's what every one's been talking about it. Now you can own it. 
We'll supply hot fresh drip JAVA for the morning crew and we just might have to fire up the BBQ for some Bratwurst in the afternoon in good German fashion. 
Call or email us with your RSVP and let us know you plan to come. For the full range of HAIBIKE Ebikes check our web site or the Motostrano web site.

Tuesday, March 4, 2014

WOW- the Prodeco Tech Outlaw Is A Monster Ebike

We sell many kinds of ebikes. the Prodeco Tech Outlaw SS is unlike any other.

It's beefy with huge front suspension ready for downhill jaunts.

 prodeco tech outlaw ss electric mountain bike

It's wide, with fat Continental downhill tires.

It's tall with tons of clearance and wide handlebars.

This bike is a blast to ride and does best off-road. It could be used as a commuter too, but it's most fun when used as an up hill lift chair. Use the motor to get you up. Use gravity to get you down. Repeat.

If it had a fat KTM sticker on the side of the frame you wouldn't know the difference.

But, at just $2199 for this kind of non-stop fun, with no fill-ups and no oil changes, you can ride for ever and pay just pennies.

It's a blast.

We are the Prodeco Tech dealer for San Francisco and Silicon Valley. Visit us to test ride the Outlaw and you'll buy one.

Friday, February 28, 2014

Currie DASH Ebike Now Shipping

Want a powerful, slick looking ebike, made by a reliable company with a full warranty and great dealer network?

With the Currie iZIP e3 DASH electric bike, you may need look no further. At $2600 - yes, $2600 - you get an ebike that clocks in 28 MPH, is light weight and rides like a well made hybrid / path bike. The e3 Dash packs a huge amount of power and value into one bike and it's now available at Motostrano Redwood City and San Francisco.

Visit our store for a demo. Order yours today. 

Each electric bike we sell is professionally built by LEVA trained mechanics. We build them and service them and our sales persons can help you select the right bike. 

Our ebike stores are complete sales and service facilities staffed by trained professionals to help you. 

Bosch Electric Bike Motors for 2014

Since BOSCH announced its plans to enter the US market with a strong presence and a great support program, Motostrano customers have shown a great interest in this ebike platform.

Motostrano is in the fortunate position of being able to offer multiple brands of ebikes that will utilize the Bosch ebike motor and battery system.

With our main focus as a bike shop centered around the Felt brand- our goal is to be the premier spot for you to try and buy the Felt line of ebikes.

For 2014 Felt has said we'll get 2 different models of e-bikes, though we are not yet sure which ones they'll be. We hope we get the Fat bike ebike and a commuter hybrid, to start.

In the meantime, there's a long list of Haibike off-road ebikes that are scheduled to come to the United States and many of those can already be pre-ordered on our web site.

When asked, or not- we've explained to ebike makers that their ebikes need to be as reliable and dependable as an electric shaver. We should be able to plug them in and go, every time. This is what we're counting on with the Bosch system.

It's a beautiful motor. Bosch is proud of the fact that over 60 bike makers will rely on their system, including some of the best brands in the two wheeled world.

The Haibike and Felt ebikes will feature the Bosch Midmount Performance 36 Volt, 250 Watt motor. The ride of this system is very different from that of other ebike systems. With the motor and battery all tucked down low, the ride is planted and nimble with the motor and battery weight off of the wheels and rear of the frame. But the power is delivered extremely smoothly, unlike any other system on the market. It's hard to describe, so we recommend visiting our store when we get our Felt and Haibike ebikes in.

For 2014, Bosch released an all new system. This new technology features more powerful electronics and a very low-vibration motor. This translates to power delivery that you don't feel, except in the speed increasing as you ride. The motor uses an optimized 3-sensor concept to delivery power in the most efficient way possible.  50NM of torque. 45 KM top speed and it weighs jut 4KG. All out of a 250 watt motor. The The PowerPacks of the Performance Line are lithium-ion batteries with 300 Wh and 400 Wh, respectively. The PowerPack 400 Performance comes in two versions: as a rack or as a frame battery.

The other part of the equation is the Bosh PowerPack. The Powerpack 300 Performance mounts to the bike's frame. Featuring unmatched energy density, the battery management system offers optimal protection against overload, under-voltage, overheating and short circuit, and it also increases the long service life of the PowerPacks.

With all of this technology, we're glad that some major bike brands have partnered with Bocsh to deliver all of this power.

Additionally, being a long time Felt dealer, Motostrano's technicians will be well versed in the set-up and servicing of these bikes, both as a Felt dealer and also as LEVA trained technicians.

Thursday, February 27, 2014

Rent A Bike At Motostrano Redwood City or San Francisco

Motostrano / Suburbanbikes is the premier place to rent a bicycle in the San Francisco Bay area. 

We offer Hybrid, Mountain, Cruiser and Road bikes for rent. 

Our daily rates are as follows

$35.00       Hybrid Bike   (Felt Verza or similar)
$35.00       Cruiser Bike   (Felt Cruiser or similar)
$55.00       Mountain Bike   (Felt 29er 780 or similar)
$60.00       Road Bike     (Felt Z100 or similar)

$20            Trailers $20
$20            Tag-a-long 
$5              Helmet
$5              Lock

Deposit rates are as follows

$200           Hybrid Bikes & Cruisers
$400           Mountain Bikes & Road Bikes

A cleaning fee of $20 will be charged for any bike that is returned overly muddy